Abbott Danmark er en del af den globale healthcare virksomhed Abbott, der har hovedsæde i Chicago, og beskæftiger ca. 90.000 medarbejdere i 130 lande. 110 af dem arbejder i Danmark. Abbott er en virksomhed, der dækker bredt inden for sundhed og sygdom; vi forsker, udvikler, fremstiller og markedsfører både lægemidler og medico- og ernæringsprodukter. Du kan læse mere om Abbott på www.abbott.dk eller www.abbott.com

 

Product Manager, Nordics

 

 

Division: Abbott Diabetes Care
  
Reports to: Marketing Manager, Nordics

 

Purpose of the role

• Driving the development of customer and consumer focused marketing programs for Abbott Diabetes Care in Nordics to include both product/portfolio and service offerings, in close cooperation with the local sales organizations.
• Implementation of those programs, including sales materials and direct to consumer marketing campaigns, for local country utilisation that maximise the return on investment for the franchise via all channels and customer touch-points.
• Liaison with internal and external partners to ensure that marketing programs deployed are in line with area requirements.

 

MAJOR RESPONSIBILITIES

1. Understanding the customer and the consumer – be familiar with the key customer and consumer needs in the diabetes management space.
2. Marketing program development – Drive in the development of the Regional HCP and Direct to Consumer Marketing Programs; ensuring buy-in from sales organizations across the region prior to roll-out. Programs must be focused on target patients and utilize the appropriate channel type to engage HCPs and consumers and maintain a compelling two-way dialogue to ensure business retention.
3. DTC infrastructure development: recommend to the organization regarding the use of outbound marketing programmes including the identification of the appropriate media (online, social networking, call centre involvement, database management, TV and print advertising as appropriate).
4. Database marketing: propose ways in which we can best utilise our in-house consumer database more pro-actively to engage with target consumers.
5. Value proposition: Assist in creating a proprietary consumer loyalty programme or developing a service that achieves the goal of increasing meter activation and consumer retention through the use of a clear pull strategy. Lead the execution of the agreed value proposition, working closely with ADC Marketing and Customer Service teams and external agencies as appropriate.
6. Campaign development: manage the development of appropriate HCP and consumer directed marketing campaigns for use across Nordic region. Ensure buy-in from local affiliates, and on-time delivery of approved materials.
7. Market research – manage specific market research projects. Ensure findings are expressed as clear recommendations and communicated to key stakeholders.
8. Strategic planning – assist in the development of the Nordic Marketing Plan, in cooperation with Nordic Marketing Manager and Country Managers.
9. Metrics - undertake any campaign effectiveness monitoring, with market research as necessary, to understand the return on investment of key initiatives.
10. Budget - have full budgetary responsibility for designated projects as appropriate, ensuring they are maintained within spending limits.
11. External relations – be part of ADC’s congress and meeting participation, including participation in FEND, EASD and ISPAD meetings, as well as local congresses and meetings.
     

 

OTHER ESSENTIAL COMPETENCIES 

1. Team-working - demonstrate the ability to interact and collaborate with other Nordic team members and colleagues in order to foster a positive, success-driven team spirit and entrepreneurial culture within the company. Maintain professional internal and external relationships that meet company core values. Proactively establish and maintain effective working team relationships with all support departments.
2. Customer and consumer focus – keep the customer’s (internal and external) needs at the centre of all planning activities, encourage communication, drive execution, and foster innovation, as a means of providing a best-in-class service.
3. Problem solving - collaborate with others, solve problems creatively and demonstrate high integrity.  

 

EDUCATION/QUALIFICATIONS/EXPERIENCE  

• Educated to degree level, with qualification in marketing or management.
• Product Management experience (2+yrs) of developing, maintaining and delivering on marketing programs in the health care sector.
• Knowledge and experience of direct to consumer or OTC marketing would be an advantage.
• Experience in database marketing, call centre management, or online marketing would be an advantage.
• Sales and/or sales management would be an advantage.
• Medical/scientific background would be an advantage.
• Knowledge of the diabetes market would be an advantage.
• A willingness to travel and work on a Nordic level. Travel requirement is up to 20% of working time.
• A proven ability to oversee all marketing, advertising and promotional activities.
• Fluent in spoken and written English.

 

ACCOUNTABILITY/SCOPE

 

This position will impact the Region profitability on both a short and long term basis through identification and execution of specific marketing initiatives.  Innovative marketing strategies and initiatives are crucial to the future success of the Division and this position will play a key strategic role.  It is crucial that this individual can communicate Nordic regional marketing strategies and programs to the entire organization and drive commitment from all stakeholders.

For further information regarding the position please contact either

Thomas.ekener@abbott.com tlf 0046 70 16 80 825 or
ole.christiansen@abbott.com tlf. 0047 95 19 70 98

If you are interested in applying for this position, please send your application with CV to Ole Martin Christiansen on e-mail to ole.christiansen@abbott.com . Please send your application on 15 November 2011 at the latest.